Building Your Private Label

Impactful branding is an important step to becoming a trusted and recognized player in your field or target market. It’s the first impression of your business and how you will be remembered. Launching a private label is a perfect way to build trust and increase business reputation.

At EWS, we understand that differentiating yourself from others can be a hard task. Our number one goal is to ensure that your prospective clients can understand what services you offer, and most importantly how you and your team can make a difference for them. Branding can help with clarifying your business services to others. The more clear your Private label confidently outlines their services and capabilities, the more defined your target market, and referrals will become.

There are many additional benefits to launching your own private label. Building a persona that more accurately depicts and describes your core values, goals, and process allows you to break apart from the rest of the pack.

Customers tend to relate and form closer connections to brands that are humanized. Having full autonomy on how and when you want to communicate with your clients, can help with building familiarity in your team, deliver important insights, and overall personalize the experience to look and feel more like you.

Having a strong private label increases the odds of generating referrals. At EWS, we understand that creating a private label that makes customers excited to share their experience with friends and family will help your business continue to grow!

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Simon Weinstock

Business Development Field Leader

Simon Weinstock joined Empire Wealth Strategies in 2018 as a Business Development Field Leader, bringing his invaluable life insurance industry experience. He has been part of the life insurance and financial planning industries since 2002. For the first three years of his career, Simon directly interacted with and sold insurance to small business owners and families.

Since 2005, Simon has built a longstanding career helping experienced life insurance agents build their firms, get new clients, build long-lasting business relationships, create long-term business success strategies, and more. He also mentors and guides new players in selling life insurance, disability insurance, long-term care insurance, and annuities.

At EWS, Simon created his own team, The A1A team, of qualified and experienced brokers. He uses the invaluable resources EWS offers to its clients to help support brokers, life insurance professionals, and other clients qualified to join the A1A team.

Simon’s strength lies in his keen understanding of human emotions, problem-solving ability, meticulous approach, and indubitable passion for life insurance. He teaches brokers and insurance agents to understand the consumer and coaches them to keep a humane approach in their business vision and day-to-day approaches.

Despite being a mentor for other brokers, Simon has not forgotten his roots and what made him excel at his job. He remains engaged with consumers to maintain his field knowledge and better guide other insurance agents. Simon believes his passion for life insurance came from his parents, who were a part of this field. Today, his wife and two sisters are also in this industry.

When Simon is not occupied as a consummate professional at EWS, he likes spending time with his wife and kids and educating himself on new material focused on professional development. Simon also travels a lot since he has multiple offices spread across New Jersey and New York and enjoys meeting brokers in their offices - at their convenience.

Outside of work and family, Simon thoroughly enjoys winemaking and prepares yearly quantities of red wine for his family and friends. He relishes in the harvesting process as it is similar to mentoring brokers; it requires a keen eye, experience, attention to detail, and time to perfect the wine. Simon also occasionally prepares white wine and Concord grape juice.

Simon ventures to help people with chronic illnesses by guiding them toward the right medical professionals for their condition. He uses his insurance underwriting experience and connections in the medical field to provide people with the tools they need to make informed decisions for their health. Simon uses his unique underwriting and medical insurance knowledge and his industry expertise and ties to help people find the guidance they need when approaching medical professionals.