The EWS Marketing Approach

When it comes to marketing it is no surprise that many business owners feel overwhelmed by the never ending options, platforms and tools there are to choose from. Starting a marketing strategy for your new brand takes time, effort, and most importantly, planning.

Our team has worked with countless different financial professionals and their team’s big or small to help build out their marketing initiatives and goals.

At EWS, our approach is to work with you and your team to determine the best way to set up your brand.

We start by working from the outside- in. The first goal is to establish who your audience and clients are or will be. Knowing your audience is an important step to creating a marketing strategy that is targeted, efficient, and attracting the clients you can help most. A target market assists with establishing perspective client obstacles, events, priorities, and opportunities. It can also be helpful in understand important decision makers in your perspective clients life.

Once you have established a target audience / market our team can help connect and develop your teams value proposition. Differentiating yourself as a brand will create the important recognition you need to stay top of mind.

Our approach at EWS is not cookie cutter and we don’t believe that one size fits all. We encourage everyone’s marketing strategies to evolve as your team, clients and financial landscape do!

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Simon Weinstock

Business Development Field Leader

Simon Weinstock joined Empire Wealth Strategies in 2018 as a Business Development Field Leader, bringing his invaluable life insurance industry experience. He has been part of the life insurance and financial planning industries since 2002. For the first three years of his career, Simon directly interacted with and sold insurance to small business owners and families.

Since 2005, Simon has built a longstanding career helping experienced life insurance agents build their firms, get new clients, build long-lasting business relationships, create long-term business success strategies, and more. He also mentors and guides new players in selling life insurance, disability insurance, long-term care insurance, and annuities.

At EWS, Simon created his own team, The A1A team, of qualified and experienced brokers. He uses the invaluable resources EWS offers to its clients to help support brokers, life insurance professionals, and other clients qualified to join the A1A team.

Simon’s strength lies in his keen understanding of human emotions, problem-solving ability, meticulous approach, and indubitable passion for life insurance. He teaches brokers and insurance agents to understand the consumer and coaches them to keep a humane approach in their business vision and day-to-day approaches.

Despite being a mentor for other brokers, Simon has not forgotten his roots and what made him excel at his job. He remains engaged with consumers to maintain his field knowledge and better guide other insurance agents. Simon believes his passion for life insurance came from his parents, who were a part of this field. Today, his wife and two sisters are also in this industry.

When Simon is not occupied as a consummate professional at EWS, he likes spending time with his wife and kids and educating himself on new material focused on professional development. Simon also travels a lot since he has multiple offices spread across New Jersey and New York and enjoys meeting brokers in their offices - at their convenience.

Outside of work and family, Simon thoroughly enjoys winemaking and prepares yearly quantities of red wine for his family and friends. He relishes in the harvesting process as it is similar to mentoring brokers; it requires a keen eye, experience, attention to detail, and time to perfect the wine. Simon also occasionally prepares white wine and Concord grape juice.

Simon ventures to help people with chronic illnesses by guiding them toward the right medical professionals for their condition. He uses his insurance underwriting experience and connections in the medical field to provide people with the tools they need to make informed decisions for their health. Simon uses his unique underwriting and medical insurance knowledge and his industry expertise and ties to help people find the guidance they need when approaching medical professionals.