When it comes to marketing it is no surprise that many business owners feel overwhelmed by the never ending options, platforms and tools there are to choose from. Starting a marketing strategy for your new brand takes time, effort, and most importantly, planning.
Our team has worked with countless different financial professionals and their team’s big or small to help build out their marketing initiatives and goals.
At EWS, our approach is to work with you and your team to determine the best way to set up your brand.
We start by working from the outside- in. The first goal is to establish who your audience and clients are or will be. Knowing your audience is an important step to creating a marketing strategy that is targeted, efficient, and attracting the clients you can help most. A target market assists with establishing perspective client obstacles, events, priorities, and opportunities. It can also be helpful in understand important decision makers in your perspective clients life.
Once you have established a target audience / market our team can help connect and develop your teams value proposition. Differentiating yourself as a brand will create the important recognition you need to stay top of mind.
Our approach at EWS is not cookie cutter and we don’t believe that one size fits all. We encourage everyone’s marketing strategies to evolve as your team, clients and financial landscape do!